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These statistics below identify the approximate number of professional intermediaries that the 2Shakes solution targets. There are just under 50,000 professionals in NZ, and around 3,360,000 in the major western speaking countries. These numbers were collated in May 2016 from the sources given in the table.
Country | Intermediary Group | Number | Source |
NZ | Bookkeepers and Accountants | 33,225 | www.careers.govt.nz/ |
Immigration Advisors in NZ | 981 | ||
Lawyers (Solicitors and Barristers) | 15,082 | ||
Australia | Accountants and Lawyers | 261,000 | www.joboutlook.gov.au |
UK | Accountants and Lawyers | 469,099 | www.sra.org.uk & www.frc.org.uk |
Canada | Accountants and Lawyers | 490,782 | www.jobbank.gc.ca |
USA | Accountants and Lawyers | 2,087,000 | www.bls.gov |
These statistics below are determined from a sample of 25 bookkeepers randomly selected and interviewed by 2Shakes during the initial customer research phase of our work. These numbers are indicative only, based on our sample size.
How many Bookkeepers work in a Bookkeeping firm
1 to 13 | Range of Employees |
2.84 | Average Employees across Bookkeeping firms interviewed |
28% | 1 employee |
28% | 2 employees |
44% | 3 or more employees |
How many clients do Bookkeepers work for?
3 to 1000 | Range of clients represented by each firm |
179 | Average number of clients in each firm |
12% | 1-10 clients |
50% | 10-100 clients, |
38% | more than 100 clients
|
We asked Bookkeepers which organisations they worked with, on behalf of their clients.
100% | Inland Revenue |
76% | ACC |
68% | Companies Office (MBIE) |
64% | Banks |
32% | Statistics |
24% | Utilities (Electricity) |
20% | Phone companies |
16% | Insurance companies |
12% | Department of Labour (MBIE) |
4% | MSD (Ministry of Social Development) |
Here’s what we have heard from Bookkeepers about getting set up to act on behalf of clients….
…clients just won’t take an hour out of their day to do it. It’s frustrating. Once we are in, it is so much easier for us to keep an eye on things.”
… you have to do a separate authority to deal with ACC. So we don’t normally bother to set them up….”
…the kind of people I deal with don’t want to do additional paperwork. They won’t go and do it…”
…For insurance companies it would be good. Because we don’t know what’s paid for vehicle insurance, for life insurance – it’s one bill. But insurance companies will say, ‘sorry I can’t talk to you because you are not listed on the account’….”
Bookkeepers provide small businesses, individuals and sole trader’s day to day help with financial compliance. They often fly ‘under the radar’ but in reality provide a huge value to both businesses and to the NZ economy.
“There is the gap, between what an accountant will do… and what a client can do for themselves. Bookkeepers fill that gap.”
“Bookkeeper are really trusted…(and are) there all through the year, in regular contact, supporting our clients.”
“Bookkeepers ensure a better quality of information to government. Because it is being checked by someone who knows what they are looking at…Because you don’t know what you don’t know.”
“We fully support the work of 2Shakes. We are actively working with 2Shakes to help them be successful. We would encourage other government agencies and organisations to support the valuable solution that 2Shakes is creating. – NZBAI”
“The 2Shakes system is an innovative solution that delivers increased efficiencies for businesses. MBIE is supportive of the work that 2Shakes is doing to automate client signup and authority creation, and the potential of this solution to simplify authority set up across government. – MBIE”
“Making things easier, simpler and faster for our business customers is important to us and we support the efforts of other organisations who are attempting to do the same. We hope that 2Shakes can help to make the authority process both better for business and more streamlined for all government departments and agencies. – ACC”
This survey was completed by Bookkeepers between 27th May and the 24th June 2016. In total responses were received from 18 bookkeepers. The responding Bookkeepers were distributed throughout NZ. This survey shows that:
We have included some of the statistics and graphs collected in this survey in a short report Bookkeeper Survey1_2Shakes.
This survey asks our early adopters questions about:
Key findings were:
You can download a report on these survey results here Survey_EAA Making 2Shakes Work For You_Pub3. These results are provided in the spirit of supporting the bookkeeping and accounting communities and the organisations that they work with. But 2Shakes are not a research firm and accepts no liability or responsibility for the accuracy or use of this information.
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